Founded by Tasmin Voce, Pure Production is a global full-service production company for stills and moving image.

Drawing on more than 20 years of experience, we work closely with advertising agencies, brands and editorial clients to guide your shoot from start to finish, ensuring that everything runs smoothly all the way through to post production.

Recognising that no two projects are the same, we offer a range of services to suit the specific needs of each individual shoot.

The only constant is our dedicated, hard-working and fully committed team, who are on hand to guarantee that everyone has a great shoot experience.

Our services include:


We know that the project is only as good as the talent that produces it, so we source the right photographers and creatives to fit your brief from our extensive network.


Keeping a tight control on your budget, we will negotiate optimum rates, usages and expenses, so you don’t have to.


Nobody knows London better than us, and we’ve got an extensive database of locations within and around the capital to prove it. We’ll take care of getting those all-important permits, too.


We’ll also make sure you have the right team in front of the camera, sourcing models from traditional agencies and street castings.


No brief is too daunting or challenging for us to take on, and no aspect of the shoot is overlooked, including its onsite coordination, insurance, travel, hotel, transportation, crew and catering needs.


Completing our full-service promise, we’ll manage the DOP and any crews, equipment, editing, music licensing and post production it takes to get there.



Achim Lippoth. Alan Clarke. Alan Gelati. Albert Giordan. Anthony Mandler. Barnaby Roper. Ben Weller. Benoit Peverelli. Boo George. Bryan Adams. Carlos Serrao. Chris Craymer. Christian Witkin. Coliena Rentmeester. Corinne Day. Craig McDean. David Bailey. David Burton. David Drebin. David Slijper. Dusan Reljin. Emma Summerton. Enrique Badulescu. Finlay Mackay. Florian Schneider. Francois Halard. Frederike Helwig. Greg Williams. Gui Paganini. Harry Benson. Hart & Leshkina. Hiroshi Kutomi. Jason Evans. Jem Mitchell. Jim Lee. John Akehurst. John Balsom. John Swannell. Jonathan Mannion. Josh Olins. Julian Broad. Lee Powers. Lorenzo Agius. Mark Mattock. Martin Parr. Matt Irwin. Matthew Brooks. Michael Baumgarten. Michael Thompson. Michel Comte. Michelangelo di Battista. Miles Aldridge. Nadav Kander. Nan Goldin. Nathaniel Goldberg. Nick Knight. Nick Turpin. Nicky Emmerson. Norbert Schoerner. Norman Jean Roy. Olaf Blecker. Oliver Chanarin. Pamela Hanson. Paolo Roversi. Paolo Zambaldi. Patrick Demarchlier. Paul Wetherell. Peggy Sirota. Perry Ogden. Phil Poynter. Platon. Rankin. Regan Cameron. Richard Renaldi. Robert Wyatt. Robin Derrick. Roxanne Lowit. Sam Haskins. Seb Janiak. Sebastian Mader. Simon Emmett. Stefano Azario. Tim Bret-Day. Tim Gutt. Tim Walker. Tim White. Todd Selby. Tom Craig. Tom Munro. Tyrone Lebon. Veronique Vial. Walter Iooss.


  1. Absolute. Accessorize. Actimel. Adidas. Allure. Amazon. American Eagle. Arena. ASOS. Aussie. Axe. Bank of New York. Barnados. Ben Sherman. Bershka. Bertelsmann. Blackberry. Bloomingdales. Blumarine. BMW. Boat Magazine. Boden. Boots. British Gas. British Heart Foundation. BT. Burberry. Burton. C & A. Cacharel. Cerruti. Channel 4. Chloé. Christian Dior. Church’s. Clarks. Clearasil. Clydesdale. Condé Nast Traveler. Cosmopolitan. Daks. Dazed & Confused. Debenhams. Deloitte. Direct Line. DKNY Kids. Dockers. Dorothy Perkins. Dove. Dries Van Noten. Dunhill. Elle. Em+Me. Esprit. Esquire. Eurostar. Fay Coats. Ferrari. FHM. FIFA. Ford. French Connection. Gap Kids. George. Gieves & Hawkes. Gillette. GHD. Glamour. Grazia. Gucci. GQ. H&M. Habitat. Hackett. Harper’s Bazaar. Harrods. Heineken. Hogan. Holland & Holland. Honda. House of Fraser. Hobbs. HP. IBM. I-D. InStyle. Interview. Jaeger. Jigsaw. John Lewis. Jimmy Choo. Karen Millen. Kate Spade. Kenzo. Lula. L’Oréal. Ladbrokes. Lamborghini. Landrover. Levis. Liberty. Liverpool. Louis Vuitton. L’Uomo Vogue. Lula. MAC. Madame Figaro. Manhattan. Marie Claire. M & S. Marriott. Mars. Massimo Dutti. Maxim Magazine. Mercedes. Michael Kors. Microsoft. Monocle. Monsoon. Moss. Motorola. Nestlé. New Look. New York Times. Nike. Nina Ricci. Nokia. Numero. Observer. Orange. P&G. Panasonic. Pantene. Patek Philippe. Patrick Cox. Paul Smith. Peek & Cloppenburg. Pepsi. Persil. Pierre Cardin. Playboy. Print temp. Ponytail. Prada. Renault. Rene Lézard. Reserved. Rimmel. River Island. Rocawear. Rolling Stone. Santander. Sainsbury’s. Samsung. Selfridges. Showtime. Sisley. Sunglass Hut. Sky. Sony. Stella Artois. Swiss Rail. Sunday Times Style. Teen Vogue. Telegraph. Tesco. TFL. The Face. Timberland. Topman. Travel & Leisure. Triumph. Twix. Uniqlo. UPC. V. Vanity Fair. Valisere. Vaseline. Victoria’s Secret. Vertu. Virgin Mobile. Visa. Vodafone. Vogue. W. Wella. Winston. White Stuff. Wired. Wonderland. Yellow. Yves Rocher. Yves Saint Laurent.